How we let cats take over the internet

An illustrated guide to echo chambers and filter bubbles


Joe likes cats and shares cat gifs online. Rita also likes cats and shares cat gifs too.
Dwayne really likes cats and clicks the like button on his news feed for all the cat posts he sees.
All this 'liking' of cats causes the algorithms that decide what appears in your news feed to only show Joe content that's about cats and nothing about dogs.
Joe decides to post something about dogs, has he hasn't seen anything about them for awhile.
Dwayne calls him a moron because people only post about cats nowadays
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